I got some great news for you from Bill Herlicka, founder of White Birch Brewing Company. Check it out, your wallets/purses will be happier.
Hooksett, New HampsHire, Dec. 18, 2012 – I’m excited to announce that White Birch Brewing has
just completed a major upgrade to its brewery. In appreciation of our fans’ continued support and thanks to our continued growth, I’m pleased to reveal that on Dec. 18, 2012, we are rolling out a $5 MSRP for our flagship Belgian Style Pale Ale and Hop Session Ale. This is on top of our $6 MSRP seasonal beers that we began rolling out in spring 2012 and the draft program rolled out in September 2012.
We are able to offer these great new prices due to our new equipment and the in-house efficiencies our head brewer Chris Shea has implemented. We are now shipping at the new prices and working with our stores to transition to the new lower retail price. It’s a fun call to make and one that is not usually seen in the craft beer industry, where it seems the story is ever increasing pricing.
During the past three years I’ve heard from fans who say they love our beers as a great treat for the end of the week, when getting together with friends, or for any other occasion. Seeing our handmade, local beers become go-to options for craft beer drinkers across New England and beyond is very exciting. Add a great everyday price and it doesn’t get much better than that. If you would like to help us Defend Your Brewery, please ask you server, bartender or store owner for a White Birch the next time you order a beer. On behalf of the team at White Birch, I thank you for your continued support and patronage.
White Birch Brewing